10 Game-Changing LinkedIn Updates You Missed (And Why You’re Probably Not Keeping Up)

📌 1. The LinkedIn Algorithm Has Changed—And Most People Are Losing Visibility

✅ Engagement metrics (likes, shares) aren’t enough anymore—LinkedIn now prioritizes original insights & deep expertise.
✅ Relevance beats virality—A niche-focused post can outperform a viral one.
✅ Real conversations win—Meaningful comments boost your visibility.

💡 What This Means for You:
If you’re still posting for likes instead of positioning yourself as an expert, your content isn’t being seen.

🤖 2. AI Is Deciding Who Gets Hired—And You Might Be Invisible

LinkedIn now uses Conversational Job Search, an AI-driven feature that suggests jobs based on your profile, activity, and even your wording.

📌 The problem? If your profile isn’t optimized exactly right, you’re not showing up in searches—and you won’t even know it.

📉 3. “Creator Mode” Is Gone—But Did You Even Use It Right?

🔹 LinkedIn has removed Creator Mode, but most people didn’t use it effectively anyway.
🔹 Features like Newsletters, LinkedIn Live, and Audio Events are now available to everyone—but only those who know how to use them strategically will benefit.
🔹 You still need to choose “Follow” or “Connect”—pick wrong, and you limit your growth.

📱 4. LinkedIn Is Testing a TikTok-Style Video Feed

Still writing only text posts? Bad move.

🔸 LinkedIn is testing short-form videos (yes, like TikTok).
🔸 Professional brain games (like Crossclimb and Pinpoint) are rolling out to increase engagement.
🔸 The next big content shift is happening now—are you ready?

📌 What This Means for You:
If you’re not comfortable with video content yet, you’re already falling behind.

🔗 5. External Links Are Getting Punished—Stop Doing This Wrong

You probably think you’re boosting engagement by sharing links to your blog, website, or YouTube… but LinkedIn disagrees.

🔸 The algorithm deprioritizes posts with external links (unless you know the right workaround).
🔸 Most users are unintentionally burying their own content.

💡 What This Means for You:
There’s a right way to share links that keeps your engagement intact—most people aren’t doing it.

💰 6. AI-Powered Sales and Lead Gen—But Not How You Think

🔸 LinkedIn’s AI detects lazy outreach and generic messages—if you’re still copying & pasting cold DMs, your response rates are dropping.
🔸 Personalized messaging now matters more than ever.
🔸 Sales Navigator has AI-driven features—but most people aren’t using them correctly.

💡 What This Means for You:
If you’re doing LinkedIn lead gen the old way, you’re wasting time and getting ignored.

📊 7. 100 Skills on Your Profile? Most People Are Using Them Wrong

LinkedIn increased the number of skills you can add from 50 to 100. But more isn’t always better.

🔹 Only the top 3-5 skills matter for search ranking.
🔹 If your most relevant skills aren’t at the top, recruiters & prospects won’t find you.
🔹 Most people have the wrong skills prioritized—and wonder why they’re not getting noticed.

📌 What This Means for You:
Check your skills section right now—your biggest opportunities might be hidden.

📢 8. LinkedIn Is Prioritizing Personal Connections—But Are You Using This Right?

🔹 Your feed now prioritizes personal connections over companies & influencers.
🔹 This means engaging with your network matters more than ever—but most people don’t do it enough.
🔹 If you’re not commenting on relevant posts, your visibility is shrinking.

💡 What This Means for You:
Stop lurking. Start engaging. Every comment you post increases your exposure.

🧠 9. LinkedIn’s AI Assistant for Premium Members—Do You Have It Yet?

🔸 LinkedIn quietly introduced an AI assistant for Premium users—helping with content suggestions, profile optimization, and networking.
🔸 But most users aren’t even aware it exists.

📌 What This Means for You:
If you have Premium, start using the AI features now—they give a huge advantage.

🎯 10. The Biggest Mistake: Not Having a Strategy for LinkedIn Growth

🔹 LinkedIn has changed. If you’re still using the same strategy as last year, you’re losing reach, opportunities, and credibility.
🔹 The difference between winning on LinkedIn and being invisible? A strategy that works for 2024-2025—not 2022.

💡 So, What Now?

If you didn’t know at least 8/10 of these updates, your LinkedIn strategy is outdated—and it’s costing you visibility, leads, and authority.

🚀 The good news? You don’t have to figure it all out alone.

📌 Want to stay ahead of the game? Read the full breakdown here:
👉 [Insert link to article]

💬 Which of these surprised you the most? Drop a comment—I want to hear your thoughts! 👇

About the Author

📌 Jeroen Volk
💡 LinkedIn Alchemist | Business Alchemist Academy
🔹 Helping professionals master LinkedIn, generate leads, and build authority in 2024-2025. 🚀

Follow for more expert insights on leveraging LinkedIn for business and personal branding.

🔥 Your LinkedIn strategy is either ahead of the curve—or falling behind. Which side are you on? 🚀