About Us

About Business Alchemist Academy
The Hidden Productivity Crisis: Why Businesses Struggle & People Feel Stuck:
- Productivity around the world has been slowing down for years, making it harder for businesses to grow and for people to earn more.
- At the same time, companies are struggling because employee costs are rising fast, making it more expensive to hire and keep great people.
- The real problem? Too many people are asked to do the wrong tasks, or they are trained in ways that don’t match their natural strengths.
- By helping people work in their energy (WorkingGenius) and teaching them in a way that actually works (Transformative Learning), we can make them at least 25% more productive.
- When people do what they’re best at and learn in a way that sticks, they’re not only better at their jobs—they’re also happier in life.
Our Purpose: Empowering Execution & Impact
At Business Alchemist Academy, we exist to help professionals and teams execute with confidence and achieve measurable results. We don’t believe in passive learning—our approach is built on real-world application, guided by industry experts, and structured for immediate business impact.

BHAG: 1,000,000 Professionals Creating Predictable & Scalable Success by 2035
Our Big Hairy Audacious Goal (BHAG) is to equip 1,000,000 professionals and teams with the systems and skills to execute smarter, faster, and with greater impact. By 2035, Business Alchemist Academy will be the global leader in Transformative Learning, ensuring that knowledge doesn’t just stay in theory—but translates into measurable results.
Through execution-driven systems, expert-led guidance, and hands-on application, we empower professionals to increase business growth by 25%, foster real accountability, and drive continuous improvement—making high-performance execution accessible to every leader, entrepreneur, and professional ready to scale.
Transformative Learning, Led by Experts
Our methodology is built on Transformative Learning—a system where knowledge meets execution. Each program is designed and led by Super Specialists—practitioners who don’t just teach concepts but have successfully applied them in their own businesses.
With Business Field Guides, we don’t just hand over information—we provide a step-by-step execution system so you can apply what you learn immediately, with expert guidance throughout the entire journey.

Mastering the Core Elements of Business Success
Every professional or entrepreneur faces unique challenges on their path to success. That’s why our Business Alchemists focus on high-impact areas that drive measurable results, helping you sharpen your strategy, improve execution, and elevate your business.
Our specializations evolve as new Super Specialists join the Academy, but key areas of transformation include:

Strategic Growth & Leadership

Sales & Marketing Excellence

Operational & Financial Optimization

Accountability & KPI Mastery

Innovation & Business Storytelling

High-Performing Teams & Collaboration
Each Business Alchemist brings deep expertise in their field—ensuring that you’re not just learning, but executing alongside the best in the industry.

Business Field Guides: Learning That Drives Action
Each Business Field Guide is:
- Created & Hosted by Super Specialists—Real experts, not just trainers, guiding you step by step.
- Designed for Execution—Not just theory, but a system you can implement immediately.
- Interactive & High-Impact—Your expert is with you during the full journey, ensuring success.
- Structured for Immediate Results—Fast, focused, and practical, so you see real change from day one.
- A Proven System, Not Just Content—Every Business Field Guide has been tested and refined for real-world application.
Join the Business Alchemist Academy Movement
If you’re ready to stop consuming knowledge and start applying it with structured systems and expert guidance, join us. Let’s make execution effortless, measurable, and transformational—together.
🔥 Business Alchemist Academy—Transforming Learning into Execution for 1,000,000 Professionals by 2035.
We live by our BEST Core Values—because real impact starts with the right mindset.
Be loved
- Walk the talk
- Do what your promise to do
- Be yourself, unique as your are, and inspire!
- 100% integrity towards customers and colleagues
Exceed expectations
- Do better than your customers expect
- Surprise with create solutions!
- Ask for feedback proactively!
- Listen 80% and talk 20%
Smart innovation
- Think differently, act differently
- Think ourside the box
- Evereything is possible. no limitations!
- Think in opportunities, there always is a way to make it better
Team up
- If you want to go fast, go alone. If you want to go far, go together
- Learn from each other, take care of each other
- Celebrate successes
- Feedback is a precious gift
We exist to transform knowledge into execution, empowering 1,000,000 professionals by 2035 to work smarter, lead better, and create measurable impact—guided by the world’s top business specialists.
Jeroen Volk, Founder